Interview: Stylist "Yso"


Name: Yso
Agency: Folio Montreal
www.foliomontreal.com
Hometown: Montreal, Canada
                                                                             
                                                                                                                         Photo: Martin Rondeau
When did you realize a career in fashion was for you?
I quickly realized that I was in the right field when I finished my studies in fashion and when I first started working 20 years ago.
 
Which came first: the styling or the fashion design? Or did they come together?
Fashion design came first! For me, styling is just a matter of mixing tastes in fashion. 
 
If you could describe your aesthetic in one word, what would it be?
In one word… I would say “organic”.
 
What made you choose Montreal as your home?
It was a choice I made due to a certain attachment to the city. Par choix, et par attachement.
 
Could you describe the artistic and design community in Montreal?
I personally think that the artistic and design community in Montreal needs a bit of structure and financing.
 
                                                                                                                                 Photo: Sylvain Blais
How has the design community in the city influenced your work?
The design community definitely taught me how to be creative with a lack of resources.
 
How have you watched the city change while you’ve been working there?
It’s like a cycle... things just spin round and round. The bigger ones eat the smaller ones, and there is too much ado about nothing.
 
Where does your inspiration come from?
I get my inspiration from everywhere. 
 
Who are your favourite designers to work with?
I would say Denis Gagnon! 
 
You have been a friend of Denis Gagnon for a long time; how did you meet?
We met for a job with The House of Pride: a performance troupe who dances in stilettos. 
 
 
                                                                                                                             Photo: Mathieu Fortin
What has the creative partnership been like?
I often advise him on his collections, guide him, and try to structure his creation so that in the end it is his.
 
Which designers are currently on your radar?
Marni, Dries Van Noten, Phoebe Philo, Alexander Wang, Raf Simons, Stella McCartney, Haider Ackermann, Christophe Lemaire pour Hermes, Christopher Kane, Thomas Thai, Rad Hourani, Unttld, Travis Taddeo, Pedram Karimi, and Mireille Bouché from Harakiri.
 
If you could speak to any designer or artist, dead or alive, who would it be and why?
God, because there is nothing comparable to what he has created. 
 
What is your favourite part of Montreal? 
The Mile End is my favourite part of Montreal.
 
Have you ever thought of moving elsewhere to work, open up a studio?
No, I am happy in Montreal; and I can always visit elsewhere.
  
                                                                                                                                                                                    Photo: Patrice Massé
If you weren’t working in fashion, what would you be doing?
I think I would be doing art direction or image consulting. 
 
What are you looking forward to in fashion for Fall 2013 and the beginning of 2014?
I am excited for the Denis Gagnon’s Spring/Summer 2014 show taking place at Phi Centre. 
Défilé de Denis Gagnon au centre Phi pour collection SS-14 et look book.
 

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