Xenia Tchoumitcheva, born August 5th 1989, is a Swiss actress with Russian origins and a multi facetted threat: model, DJ, and host.
Compared to a young Brigitte Bardot, Ms. Tchoumitcheva has parlayed a first runner-up result in the famed Miss Switzerland pageant into establishing herself as a bankable talent with strong media ties and brand relationships. A native of Lugano, Switzerland, she speaks five languages fluently (Italian, Russian, English, German and French) and recently graduated from University in Science of Economics. Xenia began modeling at the age of 12, and gained notoriety as a young beauty in her hometown. Her first runner-up place showing in the Miss Switzerland stirred a national controversy (why didn’t she win?), and for the first time in history, the Miss Switzerland organization took the unprecedented step of offering Tchoumitcheva an appearance contract similar to that of the winner. Within short order, the press crowned Xenia as the “#1 most eligible single woman in Switzerland” and having the “Best Bikini Body”, while gracing the covers of Schweizer Illustrierte and several high-end magazines. She is represented by Elite Model Management, and after university she took acting classes at the New York Film Academy.
Miss Tchoumitcheva began to work as an actress in commercials and music videos in 2007, and is remembered for one of her early spots for the Spanish and Swiss watch brand Candino-Festina. She starred as protagonist in the short movie “Les Enfants de la Hônte” of the French film maker Alain Margot, which appeared on the NIFF film festival, and the French long-metrage “Bob et les Sex Pistaches”.
May 2010 saw the release of a music video with the Italian music artist Paolo Meneguzzi. It was Tchoumitcheva’s first video to be produced and released in Italy. She also appeared in a role in the Hollywood movie “Without Men” with Eva Longoria and Christian Slater.
Xenia hosted Fashion TV and Miss Switzerland 2011 live on the 3 national channels.
With a keen interest in business, Xenia has been self-managing herself for several years, and has interned at different financial institutions, such as Merrill Lynch, the London Hedge Fund Duet Group and JP Morgan Chase. Xenia is the spokes model for numerous brands, including: Audi, Burger King, Visilab Sunglasses, and Casino Lugano, amongst others, and travels constantly the world while pursuing her own branding business, as well as her DJ appearances, and fashion shootings. She writes a monthly column for the cultural magazine Schweizer Monats and the luxury US magazine Haute Living.
1) Xenia: Model, DJ, Host, Actress. Which one do you enjoy the most?
I would say it’s a package, the show business. I self manage my name and “brand it”, and get bookings via my webpage www.xeniaonline.com
2) Having an already prosperous career as a model, what made you look into becoming a DJ?
The clubs kept on booking me as a VIP presence, and I wanted to contribute somehow; I love when people dance, jump or raise their hands when I put my music on.
3) Do you use an alias name as a DJ?
Not at all, my full name works well.
4) What makes you different from other DJs?
I am a model and TV presenter who learned how to DJ, I’m not a professional, but I am not bad at all, I have a music ear as I used to do modern dance for 10 years.
5) What was the first event you ever played at?
I think it was in a club and I was with another dj, who was there in case I did something wrong :)
6) What was your favorite city you traveled to work to?
I love them all, it all depends on how warm the crowd is. I work mostly in Switzerland, as for me those are easy bookings.
7) If you could play anywhere, where would you choose?
At a private event in a big house on the sea, with my friends.
8) Do you find it hard having to travel a lot?
I travel a lot for modelling more than for my dj job, and no, as I self manage myself, I am also very flexible with my schedule.
9) What’s the biggest crowd you’ve ever DJed to?
At the Street Parade in Zurich, that year there were about 600,000 people.
10) How do you motivate the crowd?
You have to feel the crowd, to know if they want something stronger or softer, quicker or slower. It’s all about the mood in the air.
11) Who do you most respect in the DJ world?
I like djs who can transform songs into better ones.
12) What motivates you?
The music I like, and of course having fun and dancing along.
13) What has been the greatest experience you have had so far?
I would say very recently hosting miss Switzerland live on the three channels on TV. I love the adrenaline of a live show.
14) Who is your fashion icon?
I love Kate Moss in the model world.
15) Do you have any dreams that you consider yet unfulfilled?
Sure, having my own holding of different businesses.
16) What do you enjoy doing when you are not working?
Sports, cooking, friends and books.
17) How do you see the scene 5 years from now?
The clubbing world is gonna become more futuristic, visual shows and musical special effects will be integrated.
18) What would you ask yourself that we haven’t asked you in this interview?
Are you happy? Yes, I’m very lucky.