Born in Beirut, Lebanon, global R&B and hip hop singer Massari moved to Canada at the age of 10. When he began his musical career in 2001-2002, it was clear that his Lebanese roots and cultural upbringing would play a large part in who he was as recording artist. For starters, his stage name “Massari” is an Arabic word that means “money”, and his biggest influence is George Wassouf, a legendary Syrian singer. But where you can really see this is in his music itself, which is full of intoxicating Arabic beats and Middle-Eastern melodies. Massari self titled debut album went platinum in Canada and was released to over 40 territories around the world. His most recent singles, include Brand New Day (Certified Gold Single), and Shisha feat. French Montana and What About Love, featuring fellow Canadian Mia Martina, have been making their rounds on stations everywhere. In addition to all this, Massari has been nominated for many awards such as Juno awards, Much Music Video Awards, Canadian Urban Music Awards, and has won titles such as the MMVA for Best Pop Video for “Be Easy” and a SIRIUSXM Indie Award for Dance Artist of the Year.
When did you realize a career in music was for you?
I've always been very passionate about music for as long as I can remember. I think we're all born with some sort of gift that is hidden inside and it’s up to us to discover it throughout our lives. I believe my moment came when I was 13 years old at a school talent show. That was the first time I remember saying to myself this is what I was born to do.
What is it about singing/creating music that most attracts you?
I find that music is one of the few things in this world that bring people together. Music allows me to communicate with the world and speak to them from the heart, and share my experiences with them. I consider myself lucky because I genuinely love making music, and it just so happens that I was also able to make a career out of it.
What has motivated your career?
I know that my career is motivated by the opportunity that I was given to be a role model / icon to some of today's youth. I wish that we can all set our differences aside and live together and respect one another, and I hope that I can influence my fans to do just that.
How would you describe the feeling of releasing your first album?
The release of my first album was one of the greatest accomplishments of my life. It was in some ways like I was being reborn into the world.
What is your typical process for creating an album?
I think it all starts with being in the right state of mind. But from what I've noticed, the release of one album will never resemble another. Because as times change and music changes, you also change as a person and as an artist. There's always growth that comes along with the years you put into a career and the creation of music.
What was the first thing you did when you heard one of your singles on national radio for the first time?
Hearing my music for the first time on the radio was like having a dream that used to only live in my imagination and it had somehow come to life. A dream come true.
How would you personally describe your musical style?
I believe that some people may find my style of music to be unique in some ways, simply because I infuse middle eastern melodies and sometimes Lyrics into my songs. That allows me to be different and stand out.
You include a lot of Middle-Eastern melodies in your music; why do you feel it’s important to keep that vein alive in your work?
Lol, I guess I sort of already answered this question in my previous answer. But to add to it, I would like to mention that I'm extremely proud of my roots and where I come from, as everyone in the world should be proud of their home country; this is why I feel that it's so important for me to show everyone the beauty of our part of the world rather than the destructive image that is portrayed of us in the media.
Where do you get your inspiration from?
I'm inspired by life itself. By my family and friends, by my longing to find that special someone to have in my life. The desire to love and be loved. Ultimately, I think we all want the same things in life but we all go about acquiring it in different ways.
You have worked with many talented people, from Belly to French Montana; if you could work with anyone you haven’t yet, who would it be and why?
I would love to work with Pharrell Williams. I think he's a musical genius and always knows how to capture the best of any artist he's working with.
You have named George Wassouf as your biggest influence; why has he had such an impact on you?
Soltan el tarab George Wasouf has indirectly taught me everything I needed to know about making music. His songs have the power to make you feel so many different emotions. I grew up listening to his music and I still listen to his songs today. I've also had the pleasure of meeting him on two separate occasions and instantly upon meeting him I could feel that he was a man with a heart of Gold.
Who are your other musical influences?
I have many other musical influences like El Sayedei Fayrouz, the great late Michael Jackson, Boyz II Men, and many others.
What do you like most about your job?
Best part about my job is that I get to travel all over the world and perform on stage in front of all my fans. It is the most incredible feeling ever.
What has been the greatest experience you have had so far?
Seeing that I've made my parents proud and that I've touched the hearts of so many people around the world. I would do anything for my family and my fans. They are the air I breathe.
If you could jet off to anywhere in the world and play a show, where would it be?
I would go to Beirut.
Besides your voice, do you play any other musical instruments?
I like playing the derbakei, but that's pretty much it for now, lol.
Where do you see yourself in the next five years?
I see myself on a throne of my own empire and I see myself doing Everything in my power to help sick and homeless kids around the world.
Can we look forward to another upcoming album?
Yes, definitely. I'm currently working on an album as we speak. It should be released some time in the next year.